How Language Services Enhance Market Research
In merely a few years, technology has grown by leaps and bounds and revolutionized every aspect of human civilization. Go just a decade back, things will look unrecognisable. From communications to shopping, research to healthcare, technology mediates every function that’s of importance to us, humans. In short, imagining a world without technology has become impossible. The modern consumer is intertwined with technology. In his preference for online purchases, he has left behind a valuable data trial, which big corporations are willing to pay billions for. And market researchers haven’t been immune to the advances in technology. On the contrary, they too leverage technology to gain better insights into their target markets. With data being the universal reality of internet consumers worldwide, whose number only manifolds with each passing year, companies whose mission is global expansion assign market researchers for consumer data collection in multiple languages and in multiple regions.
While it looks ambitious to undertake data collection in multiple languages, it’s not feasible. Definitely, market research agencies find linguistic support wanting in such projects. If you wish to capture all valuable insights from a market, you will need to speak their language. And when you have completed the research, via pilot surveys or telephone and face-to-face interviews with people related to your field of research, who could be consumers, end product users, healthcare professionals, physicians, etc. and collected the desired data, you will still need data analysers to analyze the data for you and deliver summarised transcripts so you can discover trends and write a report. By joining hands with Transcribe Lingo an LSP specialising in language services for the market research industry, you can tap into new and emerging markets in any language and in any region. Transcribe Lingo can provide you with high-quality transcription, translation, simultaneous translation, content analysis, overlay & link checking, market research coding and survey translation.
Market Research Translation and Localisation
While the world truly has become one large globalised economy, it hasn’t however annihilated local customs, languages and traditions. That’s why a combination of globalisation and localisation is the best way forward for businesses worldwide to include in their expansion strategy if they want a strong foothold in overseas markets. Local consumers buying decisions are driven not so by global trends as they’re driven by local customs, traditions and belief systems. And the same remains vital when it comes to sustained loyalty toward multinational brands. Put simply, technology instead of marginalising local communities has made them mainstream. As a result, market researchers can now cover diverse consumer groups under their research and glean more accurate insights.
Certainly, your research firm will require multilingual support, if it wants to conduct surveys and interviews in multiple languages. Here, Transcribe Lingo’s market research translation and localisation come into play to help your research firm gather accurate data. With our multiple language capabilities, you’ll feel empowered to communicate freely in any market language and better know your consumers’ purchasing preferences and behaviours.
In order to help you get more accurate responses from consumers or whoever is the audience of your market research, our linguists who’re professional translators with expertise in the market research industry will localise and adapt your market research materials including surveys, questionnaires, videos, etc. Speaking the respondent’s language will win you their trust and ensure better engagement and participation in your market research.
Focus Group Simultaneous Interpreting
An important segment of the market research process is focus group interviews. Whether you’re conducting it online or offline or virtually, in all cases market researchers need multilingual interpreters’ assistance to gain insights seamlessly and ensure nothing is lost in the language. With Transcribe Lingo’s market research simultaneous interpreting, you can communicate freely with participants no matter what language they speak and gain real-time insights about your target consumers from diverse linguistic and geographical regions. Giving us a chance to work with your firm, you can use our simultaneous interpreting for focus groups or interview discussions like other market researchers for whom we continue to be the preferred LSP for multiple language services. Our interpreters ensure market researchers understand their participants’ language and your participants understand yours.
Simultaneous interpreting not just makes multilingual focus group conversations possible but also minimises misunderstandings that may arise when dealing with a foreign language. In short, you’ll benefit immensely from simultaneous interpreting when used for conducting a one-to-one market research interview, one being the constant flow of information.
Transcription Services
For any market research firm transcription is an invaluable service. Firms use multilingual market research transcription to generate transcripts of audio recordings of online community panels, online surveys, or virtual focus groups. Transcripts can tell way more accurately what conclusions to draw and what trends to decipher. Sifting through transcripts is easy and generating insights easier. You can more accurately decipher key insights from reading transcripts than you could by listening to the audio/video, which besides being hectic is time-consuming.
With professional transcribers by your side, collecting data is made easy. Take your market research to the next level by focusing fully on your research while our experts professionally transcribe it, from transcripts you can glean important insights later. Storing the data in written form only enhances its value and makes it more accessible and accurate, and easy to share between team members compared to audio/video recordings.
In-language Coding
Sometimes participants give too long and detailed answers especially when asked open-ended market research questions. Marker researchers, since they have to go through loads of data, find it hard to focus on such responses. This is where in-language coding services from Transcribe Lingo come to the rescue of market researchers. Our professional coders go through these lengthy answers to extract useful consumer insights. Since these coders are specialised in their field, they can take snippets from the detailed and extremely long responses and organize them into easily understandable patterns and themes, which you can later analyse quite easily. Therefore, if accurate results are to be gotten, professional, native coders can be your valued partners in your market research.
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