Everything to Know About Market Research Language Services

How We Help Overcome the Problem

In today’s globalised economy, you may find consumers in India using the same products or services as those in the United Kingdom. But does that mean all the cultural and linguistic differences between consumers somehow magically dissolved or became too irrelevant for market researchers to take them seriously?

Thinking so may just be wishful thinking but in reality, that’s so not true. In the sea of globalisation regional communities still latch on to their local cultures, traditions, customers and linguistic preferences. Local still rules the hearts and minds of consumers and guides their buying choices, while local rides high on global currents. It’s for the market researchers to delve into the shared cultural and political histories of overseas markets in order to come up with a framework for global businesses to fit in their products and services and customize their messaging and identify unique problems which they may have solutions for. 

For example, it’s only after market researchers interview healthcare professionals from foreign countries that they come to know some medications for life-threatening diseases like diabetes aren’t available for patients due to local drug regulatory authorities prohibiting their use due to the medical history of local communities. Pharmaceutical companies can use this information to make special preparations for the consumption of local patients.

Market Researchers Need to Factor in Local Preferences

Evidently, local preferences guide global consumerism and multinational brands need to take into account any such preference if it wants to succeed. While researchers know where people’s preferences stem from, what many fail to recognise though is that people’s language is the actual channel through which cultural and historical preferences are expressed and become known to outsiders. One can easily deduce how important it’s for market researchers to use language to connect with local consumers in order to extract valuable insights about how better to engage with them.

Role of Language in Market Research 

Language is a portal crossing which will bring you an in-depth understanding of international consumers, using which you can tailor your marketing message, and localize your products and services. Without connecting linguistically with your target audience, it’s impossible for any market researcher to get the desired data about their target market and impossible for businesses to modify their brand message, products and services.

How Market Research Language Services Help

The way forward for market researchers is therefore to bring language services into their market research strategy on a priority basis. By doing so market researchers can get vital data they’re aiming to collect more easily and efficiently from their target market. A language service from a reputed language service provider will equip your market research team with the right information and enable them to ask the right questions and seek the right answers which will strengthen your client’s chances of success in overseas markets.

Transcribe Lingo — Leading LSP in London for Market Research Language Services

Multiple Language Support for Global Market Research Agencies

If your market research agency is conducting research in overseas markets and has a need for language support in multiple languages like French, German, Arabic, Spanish, etc. and needs multiple language services like translation, transcription and interpreting.  At Transcribe Lingo you will get all these services in all these languages and more under one roof so you don’t have to look for assistance from other language service providers. 

Through our linguistic support, you can collect useful consumer data in multiple languages and in multiple countries and expand the reach of your market research projects globally. Transcribe Lingo’s multilingual support for qualitative and quantitative market research is accurate, reliable and secure.  Here, you can read our blog, 4 Key Benefits of Using UK-Based Transcription Company, if you’re not sure about it already. 

Accurate Data Collection in Multiple Languages and Countries

The desired ROI market researcher working on an international project look for is the collection of accurate data.  And that is strongly connected to your access to high-quality language services when conducting market research in an overseas market where the language spoken is different from yours. Our linguists ensure researchers accurately understand and interpret consumer insights collected. 

Professional Language Support and Project Management

Transcribe Lingo assigns a dedicated project manager to every project and works closely with the market research agency’s team to streamline the entire process, besides the professional language support that may include, depending on the project’s individual requirements, translation, transcription and interpreting services. Whether you’re a local or international market research agency you will find our language services extremely helpful. You can use our services to localize market research materials, translate open-ended responses, conduct multilingual content analysis, hire interpreters for multilingual market research interviews, focus group discussions, etc.

Want to know more about how we can help your agency conduct international market research? You can send us your questions, queries or requests for more information regarding our services at hello@transcribelingo.com or call us directly on the following numbers: UK: +44 121 295 8707; USA: +1 213 669 6381.